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What is SEO?

In a nutshell: SEO means “search engine optimisation” whether you are looking for an SEO company Dover, Sandwich or Deal, Kent…the process of attracting traffic to your web pages comes from the following:

  • natural search results on search engines
  • PPC (pay-per-click)
  • Internet text pages, blogs, news pages etc
  • Back links

All the top search engines have the ability to ‘cache’ information from web pages using

  • meta data
  • page text
  • page links
  • images
  • videos

This information is held on the search engines database and when matched by a search, profiled on their SERPs (search engine results pages). The position on that list is valued by the search engine depending on many criteria, like

  • keyword relevant content
  • refresh rate
  • age of site
  • value of site
  • layout of the page
  • links to the site

There are many more ‘values’ allotted to a search result, some of which are not disclosed by search engines, for example a news ‘spike’ may put a web page top of a search engine because it matches dates, freshness and content.

GoTopSEO have the experience to assess a website, suggest changes and build a successful SEO campaign, if you are looking for an SEO company Dover, Sandwich or Deal, Kent we can help turn your wishes into reality.

See what we do to improve your SEO

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