What is SEO?
In a nutshell: SEO means “search engine optimisation” whether you are looking for an SEO company Dover, Sandwich or Deal, Kent…the process of attracting traffic to your web pages comes from the following:
- natural search results on search engines
- PPC (pay-per-click)
- Internet text pages, blogs, news pages etc
- Back links
All the top search engines have the ability to ‘cache’ information from web pages using
- meta data
- page text
- page links
- images
- videos
This information is held on the search engines database and when matched by a search, profiled on their SERPs (search engine results pages). The position on that list is valued by the search engine depending on many criteria, like
- keyword relevant content
- refresh rate
- age of site
- value of site
- layout of the page
- links to the site
There are many more ‘values’ allotted to a search result, some of which are not disclosed by search engines, for example a news ‘spike’ may put a web page top of a search engine because it matches dates, freshness and content.
GoTopSEO have the experience to assess a website, suggest changes and build a successful SEO campaign, if you are looking for an SEO company Dover, Sandwich or Deal, Kent we can help turn your wishes into reality.
