what is SEO

In a nutshell: SEO means “search engine optimisation” whether you are looking for an SEO company Dover, Sandwich or Deal, Kent…the process of attracting traffic to your web pages comes from the following:

  • natural search results on search engines
  • PPC (pay-per-click)
  • Internet text pages, blogs, news pages etc
  • Back links

All the top search engines have the ability to ‘cache’ information from web pages using

  • meta data
  • page text
  • page links
  • images
  • videos

This information is held on the search engines database and when matched by a search, profiled on their SERPs (search engine results pages). The position on that list is valued by the search engine depending on many criteria, like

  • keyword relevant content
  • refresh rate
  • age of site
  • value of site
  • layout of the page
  • links to the site

There are many more ‘values’ allotted to a search result, some of which are not disclosed by search engines, for example a news ‘spike’ may put a web page top of a search engine because it matches dates, freshness and content.

GoTopSEO have the experience to assess a website, suggest changes and build a successful SEO campaign, if you are looking for an SEO company Dover, Sandwich or Deal, Kent we can help turn your wishes into reality.

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