Pay-per-click or PPC is a very effective way of going top of a search engine quickly. PPC works on a daily budget payment process where the account manager sets up pre-agreed search terms on their PPC account.
Each PPC search term then has a value so when a browser clicks on the advert your account is charged to the value of that search term.
The value can vary greatly depending on the value of that search phrase, for example…
“Cheap flights USA” could be 10 x £s per click, “plumber in Canterbury” could be less than £1 per click.
Google also add value to their PPC system with active traffic guides and costing suggestions.
PPC can be expensive and not everyone will click on the advert link
- set-up your PPC account
- manage and report
- suggest trends and search term changes
- low monthly management fee